One of the group buying websites BuyTopia offered a good deal in the end of December 2011:
$25 for $50 Worth of Merchandise at ANY La Vie en Rose Boutique in Canada
According to the advertisement it offers 50% off, and customers assume that they can spend $50 at La Vie en Rose Boutique and just present voucher at checkout. Experienced customers expect to pay HST on top of it as well.
But this deal turned to be one more false/deceptive advertisement from BuyTopia.
Basically there are two important things which attracted thousands of customers:
- 50% off ($50 worth of merchandise for $25)
- Makes a Perfect Holiday Gift! Many people expected to use it before the New Year
Note that there are no restrictions on the picture about “Holiday Gift” as well. Details do not mention any restrictions also.
But the voucher’s fine print specify the following limitations:
- Voucher can be redeemed as of January 1, 2012
- Minimum purchase of $65 required
It means that “Makes a Perfect Holiday Gift!” does not really make sense, because the coupon can only be redeemed as of January 1, 2012, i.e. after holidays.
Minimum purchase limit means that it the person will have to spend $40 to get $65 worth of merchandise, i.e. 38% discount instead of promised 50%.
Why BuyTopia lied in their promotion? Why not just advertising “$65 worth of merchandise for $40” which gives 38% discount?