Rogers has recently introduced “special” package for seniors, which is called “Essential Connect”. I have received this offer today in my mail box. So I decided to do some research and make a short review.
The offer makes you think that it should be inexpensive deal: “affordable price”, “a few calls a week or a few calls a month”, “plans starting at only $15 a month”.
Rogers states the price of the cheapest plan – $15 for 100 minutes per month (there are also $20, and $25 plans).
Let’s figure out what customer will pay:
- Rate of the plan: $15
- Government Regulatory Recovery Fee which is mentioned in the small print section on reverse at the very bottom: $2.56 – $3.46 (depending on province)
- Wireless 911 fee: $0.75
- Call Display: $5
- Voicemail: $2 (only with purchase of call display)
- + $0.35 per minute for airtime over 100 minutes limit
- Plus applicable HST on everything above
Total: $29.62 tax included… instead of $15 in all the colorful flyers and advertisements. We took $3.46 recovery fee and 13% Ontario HST in the current calculation. Let’s just round it to $30 per month. Plus the customer will pay $0.40 (tax included) for minutes over limit.
Is this a good price? For some people it is affordable, for some is not. But what about existing wireless plans? Rogers has Pay As You Go “All day plan” with $0.25 per minute rate for the first 5 minutes you talk each day, and $0.15 per minute for all other minutes of the same day. The minimum amount which the customer must pay in order to keep plan working and keep unused balance from previous months is $20 ($22.60 tax included).
This Pay As You Go plan already includes Call Display, Voicemail, Call Forwarding, Group Calling, Call Waiting. Balance check at *225 short number is also included. The remaining balance rolls over each month if you pay $20 each month. 911 access fee is deducted from $20 monthly.
You may think about Pay As You Go “All day plan” as a regular Rogers Wireless plan with $22.60 per month including all the necessary features and an ability to roll over unused airtime to the next month! What else needed for the person who wants to do “a few calls a month” as pointed out in the offer?!
There is a big difference in cost between the new “Essential Connect” plan and known Rogers Pay As You Go. In the first case you must pay $30 per month and everything will expire at the end of the month regardless how much you are talking, even 10 minutes / month. In the second case you have control over you airtime for $22.60 per month: you may talk for 10 minutes / month for several months, but then you may use your accumulated balance on long distance calls, for example.
One more very important thing: customers can not use existing cell phone with this plan! You have to buy Doro PhoneEasy 410gsm cell phone from Rogers (they put $99.99 price in the offer). However I did a search and found that recommended retail price is approximately $250 CAD (150 GBP), and you may buy it on Amazon for approximately $160 CAD.
So, additional costs for Essential Connect plan at the time of purchase would be:
- At least $99.99 for the Doro PhoneEasy 410gsm cell phone
- $35 as an Activation Fee
- $40 for SIM Card
- taxes on all the above
Total: $197.75 at 13% HST rate. That is at least $200 more at the time of Essential Connect plan purchase.
Think about it when considering to buy the new Essential Connect plan from Rogers for yourself, or for someone else. Well known Pay As You Go plan can happen to be twice cheaper…