Many online stores like Power Balance, Amazon, BeBalanced Products are selling so called Hologram or Energy bracelets, necklace, watches, bands with magic features as they claim.
From Wikipedia article Hologram Bracelet:
A hologram bracelet or energy bracelet is a small rubber wristband fitted with a hologram. Manufacturers have said that the holograms “optimise the natural flow of energy around the body, and so improve an athlete’s strength, balance and flexibility“
Sounds great, eh? But continue to read Wiki article a bit more:
Only anecdotal evidence supports these claims and tests performed by the Australian Skeptics, the University of Wales Institute, Cardiff, and the RMIT’s School of Health Sciences have been unable to identify any effect on performance.
So, basically all the claims of positive impact to human’s health by vendors, manufacturers and re-sellers are nothing but BS…
Even one of the biggest and well-known manufacturer Power Balance confirmed that it is indeed a scam in a message on their own website:
In our advertising we stated that Power Balance wristbands improved your strength, balance and flexibility. We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct in breach of s52 of the Trade Practices Act 1974. If you feel you have been misled by our promotions, we wish to unreservedly apologise and offer a full refund.
They had many legal issues related to false advertisement: http://en.wikipedia.org/wiki/Power_Balance
Some of the headlines which tell the truth about this industry:
- http://www.theage.com.au – ‘Power’ wristbands might be the biggest scam
- http://www.bbc.co.uk – Power Balance band is placebo, say experts
Experts have cast doubt on the science behind a hologrammed rubber bracelet which claimed to improve balance, strength and flexibility among users
- http://www.heraldsun.com.au – Power wristbands banned and refunds ordered by ACCC
A WRISTBAND claiming to boost strength, balance and flexibility has been exposed as a fake. The ACCC ordered Power Balance Australia to cease marketing its wristbands with claims of boosted sporting performance, and demanded they refund people already duped by the purported benefit
- http://www.euroweeklynews.com – ‘Miracle’ bracelet company fined €15k
They were fined for ‘false advertising’ suggesting medically unproven benefits of the bracelets
etc… etc… etc…
Who sells it now?
Power Balance Bracelet for $4.48. The price is still high for what it actually is…
- BeBalanced Energy Bracelets – $39.99
- BeBalanced Energy Necklaces – $34.95
- BeBalanced Energy Watches – $39.99
Unbelievably inflated prices. Are they gonna run daily deals? ;)
$29.95 for hologram bracelets… Are deals coming soon too?
Still sell them… very successfully… for $29.99… with a huge affiliate network…
and more and more and more…
What can I say… as usual… Don’t let them fool you! Unless the price for this “magic” bracelet is $2 you are getting ripped off! Go to dollar store if you really want one. The effect could be even better than if you buy it for $20, because you save a lot :)
Don’t fall into this scam and beware! Inform people!